Layla UsmanIf your Telstra bill has been creeping upward year after year, you’re not imagining it. Telstra has implemented multiple rounds of price increases across its consumer and business plans, squeezing more money from loyal customers while Australians continue to face one of the highest costs of living on record.
The question is: do you have to accept it?
| The short answer is NO. Thousands of Australian businesses are discovering that they can keep the exact same Telstra network infrastructure while paying significantly less by switching to Broadconnect. |
A Timeline of Telstra’s Price Hikes
Telstra’s pricing history reads like a slow-motion squeeze on Australian consumers:
| Year | What Happened |
|---|---|
| 2022 | Telstra raised mobile plan prices by $3–$5/month across most tiers — the first across-the-board mobile increase in years. |
| 2023 | Further increases hit broadband and bundle customers. Some home internet plans jumped $4–$8/month. Business customers saw even steeper adjustments. |
| 2024 | Yet another round of price increases announced, citing infrastructure investment, rising operating costs, and inflation. |
| 2025 | Telstra’s premium pricing continues to widen the gap between what customers pay and what the wholesale infrastructure actually costs to access. |
Why Does Telstra Keep Raising Prices?
Telstra typically frames its price increases around three justifications:
- Network investment — Telstra is a significant investor in Australian telecommunications infrastructure, including 5G rollout.
- Rising operating costs — Energy, labour, and logistics costs have increased across the board.
- Improved value — Telstra often bundles additional features alongside increases to justify the higher cost.
While these reasons are not entirely without merit, they don’t tell the whole story. Telstra is also one of Australia’s most profitable companies, consistently posting billions in annual earnings. The increases are, in part, a commercial decision — not purely a cost-recovery one.
The Telstra Wholesale Secret Most Customers Don’t Know About
Here’s something Telstra doesn’t advertise: the same network you’re paying Telstra’s retail price to access is available at wholesale rates through accredited providers.
Under Australia’s telecommunications framework, Telstra is required to provide access to its network infrastructure to other licensed providers. These providers access the same Telstra backbone and offer services to end customers at lower prices, because they don’t carry Telstra’s retail overheads, marketing spend, and profit margin.
| ✓Same Towers & Cables | ✓Same Coverage | ✓Lower Prices |
| This isn’t a compromise. It’s smarter purchasing. |
Introducing Broadconnect: Telstra’s Network, Without Telstra’s Price Tag
Broadconnect is an Australian telecommunications provider that leverages Telstra’s wholesale network to deliver business-grade internet, voice, and connectivity solutions — at prices that consistently undercut Telstra’s retail offerings.
Business NBN & Broadband
Fast, reliable NBN connections through Telstra’s infrastructure — FTTP, FTTN, HFC, or Fixed Wireless — often at 20–40% below comparable Telstra retail plans.
Business Mobile & SIM Plans
Running on the Telstra mobile network, Broadconnect’s mobile plans give your team the same 4G/5G coverage across Australia without the Telstra retail premium. Ideal for businesses managing multiple SIMs.
Voice & Phone Systems
From traditional business phone lines to modern VoIP and hosted PBX, Broadconnect provides scalable voice services that work reliably on Telstra’s backbone.
Business Bundles
Internet + phone + mobile in one package. Simplified invoicing, consolidated account management, and significant savings compared to managing multiple Telstra accounts.
How Much Can You Save by Switching?
Savings vary based on your current plan and usage. However, customers switching from Telstra retail to Broadconnect typically report:
| Service Area | Typical Saving |
|---|---|
| Monthly broadband costs | 20–40% |
| Business mobile SIM plans | 15–30% |
| Bundled internet + voice + mobile | Up to 35% |
| Admin overhead (consolidated billing) | Significant |
| Example: A business currently spending $500/month on Telstra services could save $1,200+ per year just by switching to Broadconnect — with zero change to network coverage or performance. |
The Real Cost of Brand Loyalty to Telstra
Many businesses stay with Telstra out of inertia, brand trust, or the assumption that “you get what you pay for.” But when the underlying network is identical, what exactly are you paying the premium for?
The honest answer: the Telstra brand, its retail stores, its mass marketing campaigns, and its shareholder dividend. None of those things make your internet faster or your phone calls clearer.
Is It Time to Review Your Telstra Bill?
Check any that apply to your business:
✓ Your Telstra bill has increased in the past 12 months
✓ You’re on a legacy or out-of-contract plan
✓ You’re paying separately for internet, mobile, and phone
✓ You haven’t compared the market in the past 2 years
✓ You’re running a business where every dollar of overhead matters
| If you ticked even two of those boxes, a conversation with Broadconnect is worth your time. |
How to Switch from Telstra to Broadconnect
- Contact Broadconnect via broadconnect.com.au for a free assessment of your current services.
- Receive a tailored quote comparing your current Telstra spend against Broadconnect’s wholesale-backed pricing.
- Migrate your services — Broadconnect handles the transition, including number porting, so there’s minimal disruption.
- Start saving from your very first bill.
Frequently Asked Questions
Will I lose Telstra’s coverage if I switch to Broadconnect?
No. Broadconnect accesses Telstra’s wholesale network, so your coverage footprint remains exactly the same. You’ll be on the same towers and infrastructure.
Is switching difficult for a business with multiple services?
Not with the right provider. Broadconnect specialises in business migrations and manages the process of transitioning your services with minimal disruption.
Are Broadconnect’s prices locked in?
Broadconnect offers competitive contract terms. Unlike Telstra’s retail pricing — which has demonstrated consistent year-on-year increases — wholesale-backed pricing provides more stability.
What if I have a current contract with Telstra?
It’s worth reviewing your contract end date. Broadconnect can help you plan ahead so you’re ready to switch at the optimal time, or assess whether early exit fees are outweighed by ongoing savings.
Who is Broadconnect best suited for?
Primarily small to medium Australian businesses tired of paying retail rates for services available at wholesale pricing. If your business spends more than $200/month on telecommunications, the savings are likely substantial.
| Ready to Stop Overpaying for Telstra?Same Telstra network. Better price. Australia-based support.➡ Visit broadconnect.com.au for a free quote today |
Broadconnect is an Australian telecommunications provider delivering business internet, mobile, and voice services via Telstra’s wholesale network.
Talk to our Sydney-based team today to find out how BroadConnect can transform your business communications.
📞Book a Consultation or email us at hello@broadconnect.com.au to get started.
Getting connected with Broadconnect is simple and quick:
Visit us: Level 26, 1 Bligh Street, Sydney NSW 2000
Call: 1300 880 330
Email: hello@broadconnect.com.au